Google Analytics 

How can you tell if your website is working as intended? Do you have a clear idea of what people are doing on your website? Or is your customer journey a black box which prospects enter and customers come out, without giving you any idea of what’s actually causing your sales?

You might need a Google Analytics expert if you haven’t got your measurement and reporting frameworks sorted out. I can help you build an analytics setup that allows you to make strategic decisions, supported by data from your website activity.

Analytics projects usually involve:

Audit

Analytics Audit

I’ll audit your current analytics setup to answer the following question: “How effectively can your business track key metrics for their business goals and marketing campaigns?” This includes assessing your existing Google Analytics account to see what’s configured correctly and what needs adjusting to track the metrics that measure your business success. I’ll report back to you on gaps in your measurement framework, opportunities to streamline your analytics, and the functionality of any Google tags in use, with recommendations for improvement.

Customer Journey

Customer Journey Planning 

Understanding the route customers take from their first interaction with your brand to making a purchase is crucial for any successful digital marketing strategy. Let’s make sure you’ve got an unobstructed view of their journey, by mapping out the different possible routes and implementing the right tracking for each step. With a better understanding of your audience you can start to optimise your marketing efforts to increase engagement, conversions, and sales.

Audience Building

Audience Building

Once you can effectively track your customers’ behaviour, then you can create meaningful segments for remarketing. Build custom audiences based on user behaviour, demographics and engagement to create impactful Google Ads campaigns which target the right people with the right messages, at the right time.

Event Tracking

Custom Event Tracking

Google Analytics is great for tracking user behaviour on your website, but it can’t always capture the full picture. With Google Tag Manager, I can create custom event tracking that reports on the exact behaviour you want to record. Ensure you’re getting the most relevant data, campaign specific conversions and more with bespoke tags, integrated fully with Google Analytics.

Dashboards

Dashboard and Report Building 

A great analytics setup isn’t complete if you can’t make use of the data you’re receiving. I help businesses draw insights from their analytics with carefully considered dashboards and regular reporting. Access a dynamic, interactive dashboard tailored to your business needs and KPIs on Google Looker Studios. Discover performance trends, opportunities to improve, and next steps based on your own up-to-date information, so you remain a step ahead of the competition.

Training

Training and Documentation

If you want to use your analytics framework to make data-driven decisions, you’re going to need to know how to make the most of it! If required, I can offer training sessions and thorough documentation so that your team is able to navigate your Google Analytics and Looker Studios setup with confidence. They’ll be able to use the reports to answer all the questions they have about your customers. 

Identify the high-value prospects visiting your website

Let’s set up a consultation call to see how we can upgrade your analytics framework.

We have had the pleasure of working with Hugo for a little while now and he has become an integral part of our team. His extensive knowledge and strategic approach to digital marketing and SEO is second to none. Furthermore, his meticulous attention to detail has been evident in every campaign, delivering results that consistently exceed expectations. We very much appreciate Hugo’s professionalism and commitment, and look forward to continuing our successful partnership.

Account Director of a digital marketing agency