Hi! I’m Hugo Thomas
Thanks for checking me out. I’m a London-based SEO and copywriting freelancer who gets more excited about keywords and search engines than the average person.

My backstory
After starting my career as a copywriter for a digital marketing agency, I dabbled in PPC, UX, ad campaigns and social media management before finding search engine optimisation to be a natural complement to my main passion – once I got my head round all the spreadsheets at least!
Now, I draw on the skills I learned in each discipline to deliver comprehensive search engine optimisation strategies backed up with engaging and informed content that draws in and converts organic traffic.
I work with businesses who want to reach new customers online, organically. I’ve managed SEO and written for companies ranging from one-man bands to global corporations, helping them to appear in front of relevant prospects on search engines and build loyal readerships.
When not obsessing over which words to use and what order to put them in, you can find me dogsitting, attempting to design board games, or searching for the best coffee in London (Psst! So far it’s @rosslyncoffee although I’m always looking for more suggestions!)
Certifications and Qualifications:
- Google Analytics 4 Certification, May 2023
- Cambridge Marketing College: Marketing Executive Apprenticeship, March 2023
- SEO Manager Certification from Blue Array, January 2021
- BA, Philosophy (First Class Honours) at King’s College London, 2019