Google Ads

Catch the prospective customers who are already looking up the services you offer and the problems you solve. Through Google Search, YouTube, mobile apps, and relevant websites to your company, you can deliver ads to the fine-grained audiences you’re interested in reaching. 

I can set up the audiences, campaigns, ads, bidding and more for you to get your Google Ads off the ground.

Meta Ads Manager

The average internet user spends over two hours a day on social media. Placing your products in their feeds is going to grab their attention and get them to learn more about you. 

I’ll help you set up campaigns across Meta’s platforms like Facebook and Instagram, with the knowledge and best practices you need to achieve success. No matter if it’s to drive sales, raise awareness, or even simply to earn more followers, Meta Ads are a promising avenue for most companies.

LinkedIn Campaign Manager

LinkedIn is The platform to reach B2B customers via PPC advertising. It’s where your buyers are, and, when campaigns are managed correctly, your ads can become the basis of long-term business relationships. 

Your campaigns can target audiences at the industry, company, and member levels. Place your white papers, promotions and thought-leadership in front of the exact people who would love to hear from you. Move from awareness to interest with personalised messages to your prospects, and earn high-quality leads at the conversion stage.

Remarketing

This can be done on all of the above platforms, but many businesses don’t know about this and it’s worth shouting out! Remarketing is the strategy of targeting users who have previously interacted with you and visited your site, but didn’t convert. 

If you’re interested in turning interested prospects into customers, serving tailored ads through remarketing is a fantastic way to bring that about, often with higher conversion rates than the usual non-remarketing campaigns.

Campaign Planning

The best marketing campaigns are ones that speak to your customers on the platforms they’re using. All the platforms. Integrated campaigns build brand consistency, make the customer journey smoother and maximise your ROI by getting every touchpoint working in sync.

Let’s work together to identify a marketing objective that ties in with your business goals: then I can plan the multi-media campaign that will get you there. With options such as search, social media, email, display advertising and your website, I can implement this campaign and continue to optimise its performance, reporting back to you along the way.

Reporting and Analytics

Part of the power of PPC is that measurement is easy: the platforms provide detailed analytics to track performance and ROI. As part of every campaign, I’ll make sense of the data for you and turn that into actionable insights.